Busy Londoners were stopped in their tracks at Liverpool Street station this week by a herd of cows… albeit miniature made-of-icing cows wandering across a 10 square metre cake, weighing over half a tonne and depicting a real Irish meadow.
Complete with rolling hills, hay bails, hedgerows, and a farm house, the handcrafted pieces were made by world renowned food artist Michelle Wibowo in partnership with iconic brand Kerrygold butter.
But why I hear your cry??!!
The cake, which took over 168 hours to create, was made to celebrate Kerrygold’s ‘Tales From The Meadow’ campaign after their national research found one in ten Brits have never visited the countryside. The stats are fairly depressing:
- More than one in 10 Brits have never heard a cow ‘moo’ in real life
- 22% of us have NEVER made a daisy chain in a country field
- 29% of Brits don’t know what Pooh Sticks is, and 43% have never got to play it in a countryside stream
- 6% of the poll thought the National Trust was either a bank, video game or boyband
These are the kind of experiences that my childhood was full of, but with 74% of our nation now living in towns and cities, there’s a real disconnect between people and our amazing countryside.
So it’s clearly time to pack up a picnic, get yourselves out of the smoke and get acquainted with some nature!
Kerrygold were staggered by how foreign the countryside is to modern families and decided to bring their countryside cake to the middle of London to raise awareness
Check out how Michelle made this amazing cake and watch Londoners getting their slice of the meadow…
*Kerrygold commissioned OnePoll to poll 2,000 British adults in July 2015
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I grew up in the countryside so all those experiences sound like normal childhood activities to me. It’s quite shocking how they’re not for so many people.